Business Relationships

How To Build Authentic Business Relationships | Inga Faison Cavitt

I love the array I love the array let me repeat this so Faith Family Freedom flexibility Fitness. why these five F's ? Where did you come up with this?

When I came up with those five F's I thought about the things that are really important to me. First and foremost if my face faith. I can't talk today um you know I feel like when I all things are possible through Christ who strengthens me so that's one of the things that I'd like to share with my tribe and want to share with other women too because I think oftentimes we get so stuck in our head trying to get something done or do something new that we forget that so that's first and foremost secondly it is family I'm all about the family I am married I have a 13 year old son um who's getting ready to go to high school and you know this is a new transition for me because I can't believe that my baby boy is that old so I look at him it's just like where's my little guy you know um so that's in itself a transition for me which I'm so grateful for the freedom the free them to be able to be there for him when I need to if whether it's doing some kind of project or helping him with his math because I'm sort of a math whiz being that I have an engineer background so I told him anything about math dude I got you there's no reason why you should not be making A's and B's in math because your mom's a wiz so I got you um and in addition to that being able to participate in his sportings of sporting events because he he plays basketball um pretty much every weekend and we're going out of town all the time and that's one of the things that really resonated with me when I actually left my job that he used to have games around the three and four o'clock time frame that I knew that if I was working I wouldn't be able to go to because I'm sure there have been some kind of meeting or something going on at the plant that I would have had to be there for that would not allow me to go to his game so all about the freedom the flexibility is the same thing I used to get up like at 4 00 a.m to work out and I used to hate that and just being able to have the flexibility to go to the gym after I drop him off um or go to the gym like I'm gonna do today after this podcast to be able to do that because that's something that has been important to me since I was 12. I used to I'm about to date myself I used to do Jane Fonda videos as well as Jane Kennedy down in the DM with my mom I can see us doing the little videos little Grapevine and keeping it going but anyway uh yeah so those are the things that really resonate with me and and who I am as a person so that's why I put that down and they just happened to all BFS yes I absolutely love that thank you for sharing that I think just that in itself helps individuals be able to hone in right there's like so much going on in our lives all the time in so many different directions and I think even just all the F's helps helps us really like visualize okay there's just five main things right that we can really start to hone in on so that we can start to Pivot and create some synchronicity in our world very cool thank you uh so you're bringing an awesome subject to us around the topic of building authentic business relationships yes why are why are we talking about this tell us because I know you guys are probably really passionate about your product or your service if if you're an entrepreneur and being that I know that I also know that I have probably the perfect fit for you because you are passionate about that you are probably outgoing with the people that you know you are probably wanting to tell everybody about your product or service it's just really the cold Outreach that you struggle with you know the actual getting people through the door so what I've always thought to myself so what would the perfect Icebreaker be yeah in my from my vantage point I feel like the perfect Icebreaker surveys because surveys help you feel real they help you feel authentic and they help you build genuine relationships that actually translates into sales so as an authenticity strategist I really want help with people to use their innate gifts and I work primarily with women with introverted Tendencies why you might ask because I'm a fellow introvert I know you're probably saying this girl ain't no introvert she's up here having a good old time she's got all this personality she is not an introvert but let me tell you after this y'all I will have my happy time so I can recharge my social battery because I've given you guys all of this energy right now and being that I am an introvert I know the trials and tribulations that you go through thinking you have to be this extra ex well outgoing extrovert to be successful yeah because that's oftentimes what I saw in my business I would see this outgoing extrovert and then I felt like I had to do that too because you know the the slogan I always say is that if you're going to copy the cat you gotta copy the right cat right and I want you to make sure that you're copying a cat that is innate and resonates with you and that's why I want you to copy a successful introvert so what I've done is I've basically created a way that will help you get leads without feeling like you have to be this outgoing extrovert and it's basically like I said with surveys I have a system called The Savvy Survey System that will help you create a survey in less than an hour and you don't have the headache and the pitfalls and the learning curve that I had to go through to actually create it then after you got your lead generation down then I have What's called the relationship accelerator because I want you to attract your leads and not attack right don't attack your leads not a good thing girlfriend and that's why we're going to get more into this authentic relationship thing because when you attract your leads you're actually going to actually build relationships with them you'll be able to cultivate a rich environment you'll be able to build those authentic relationships and then you're able to nurture to convert your community into raving fans and clients how would you want them to buy because you have found out what they need yes so tell us about these surveys first of all how did you even come across this how did you figure this out because I was trying to do something that resonated with me and I did the talking to strangers and giving them a compliment and a genuine compliment by by all means but I've saw all of the energy that I had to do to do something that really wasn't me so I wanted to come up with a way that I could actually continue to grow my business by interacting with people that I didn't know so I was outside of my warm Market because oftentimes people feel like well after I talk to my friends and family I don't have anybody else to talk to why won't you tell your girlfriend yeah there's other people outside your friends and family that want what you have so the surveys allow you to find your people and pre-qualify them so that way you can ask them what they want instead of assume that you have what they need that you can actually assist them to reach their dream outcome instead of annoying them by thinking everybody's your customer because I'm sure some of you may think that or have someone has told you that and there's that's not the truth I'm just gonna go ahead and tell you that and then like I said attract instead of uh tack your your clientele to you that is awesome give us an example of a survey like what would be like let's say I was a relationship coach right and I was teaching something similar to like the five love languages what would be a survey idea that I could create for myself well I mean okay so you you kind of got to figure out what they want right that that would be the first thing you want to ask them what they want but what I have found is that when you ask them what they want they sometimes people don't know what they want right yeah but when you at least you can ask the question so you can figure out well if they answer this question then they probably want something so that that's that's a good sign right there they they they're they've kind of thought through this and they kind of have something that I could potentially offer them based on the answer that they give me so that would be the first I would say that's the first thing that you ask them and then you would kind of ask some other questions like if you if you are dealing strictly with women you you would probably ask more questions that were related to a woman kind of figure out if it's a woman that you're talking to or if it's somebody else or uh you know just really kind of figuring out if if they are the right fit for you um and if they're worthy enough based on what they're telling you for you to potentially book a call with them to find out if it's a good fit because that's typically how it works got it so once the person answers the survey then getting them onto a call yeah if based on based on their answers to let if they have pre-qualified based on what your criteria is that you've outlined for yourself that that's your person so it's really just really centered around making sure that the person that you're about to talk to is in your Niche and not this everybody syndrome because if you're trying to serve everybody you're basically serving no one because when it comes down to you trying to get referral referral sources or just talking to people in general telling them who this is who I'm looking for they're not gonna if they can't res they can't see your themselves and what you just said it's just going to kind of just go over their head like okay I don't know what she's talking about and you'll hear people especially people that are just starting off they'll say well I pretty much serve everyone and just like okay but who is that you know who is that person well I just you know I talked I can pretty much just help everybody well that's not the answer girlfriend because how do I know who to refer you to I can't say everybody yeah like I just detailed I told you female entrepreneurs with introverted Tendencies now I'm sure some of you immediately somebody came to your head in your mind when you thought about that you saw because you know that she's introverted yeah so yeah awesome very interesting and then attract not attack yes so first of all we're speaking to a whole bunch of um entrepreneurs right now I'm sure that the individuals hello by the way for those of you that are watching live thank you for so much for being here and hanging out with us and those watching on the replay if you can hashtag replay wherever you're at so we can send you some love but I'm sure if they've made it this far into the podcast they're either entrepreneurs or you know thinking about getting to entrepreneurship so I'd like to talk first what is attacking how do we even know if we're attacking people okay so let me just say it this way I'm sure all of you at some point especially since the pandemic started have all got this these kind of messages I am an apartment Setter and I would love to help you get a 10K your business as a result of getting you appointments via my framework okay so that's one or somebody telling you that they're a VA and they can help you um write their write your email and your content and all of this thing or uh somebody telling you okay the coaches oh you know I'm a coach and I can do the XYZ for you and I just wanted to know if you would like to set up a call okay girlfriend how do you even know that you you can do XYZ for me how do you know I need XYZ you haven't asked me you've just assumed that just see my little analogy just worked out you just assume that because I'm a female and I happen to be an entrepreneur that I would need your services how do you know I already got that take care of you haven't asked me any kind of question to confirm or deny that I'm your person so my point is that it to me is attacking because you're assuming that every again that there it goes again that everybody is your customer and you have not really narrowed down who your true Niche is and once you do that then you're kind of in this happy place not that everybody's gonna say yes to you because they're not right but if they're more likely to be the person that you want to talk to when you figure out who your Niche is and then ask these questions to really qualify oh Susie Q is my girl girl let me call Suzuki she is like the perfect match for me based on the way she answers her questions now again it's still got to be an energy thing here because we all know there are energy takers and they're energy givers right and we have to make that personal decision what type of person are we going to talk to and I would hope and pray that it would be somebody that is giving energy more so than taking it from you yeah but that's what the fitting call is for so you can actually decide if that person is truly your person and if they're not then you can say oh you know what I have the perfect person I know Sabrina is the bomb.com let me get you in touch with Sabrina I think she would be a better fit for you in the things that you are needing and then they will love you for life because one you actually help them you didn't necessarily you weren't their person but you gave them a person that could help them Reach their desired result yeah so it's still a win-win situation either way yes definitely somebody who is on this this journey of Entrepreneurship and we all you know anyone who's dipped their toe in for any more than maybe a month knows exactly what you're talking about um because the algorithm starts hitting you right away as soon as you start researching certain companies or certain crms and stuff uh Google knows what's up and and you start getting hit by all this stuff yep what is speaking on the subject of building authentic relationships who are just getting started like month in three months in they have no network they have their mom and their sister right and their two best friends yep how do we get it going how do we start talking to people we don't know how do we start talking to strangers it's like nerve-wracking you don't know these people they don't know you I know we're talking about surveys okay but what's the one two three because like someone just sort of doesn't even know what a survey is like what even is that so what's a one two three that we can kind of visually put into perspective for somebody who's just getting going okay so I think and I'm gonna say this because I've I've done this many times with the masterminds and the different courses that I've taken I think the first thing that you need to do is number one start and then when you start visualize who the type of person that you want to work with I think in your heart or house you got to figure out who that person is I guess you would call your avatar who your Susie Q is now I have I call her Lisa that's how I referred to Lisa so I'm looking for Lisa and when I look for Lisa I'm describing Lisa and Lisa is just what I just described to you she's a female entrepreneur with introverted Tendencies typically in what I call cash and cash stands for an author a speaker well I'm sorry I'm going totally wrong a coach an author a speaker or a home-based business owner is that that acronym spells cash now that is what I know in my heart or hearts for me and I think when you're first starting out that's what you got to kind of know for you too and just like I said I know it's very especially when you're first starting out you're thinking well I'm just gonna say everybody because I don't want to miss out on anybody but in actuality girlfriend you are missing out just for the verif the very fact that I told you that people don't know who you serve and then you really don't know who you serve so when I say cash and I just told you what cash stands for again people start popping up in your head who oh that's who you need to talk to or that's who Anya can talk to you want people to do that same thing for you too because that's the power of these authentic relationships because entrepreneurship is a team sport and the more you interact with people and go to networking events and tell people about what your product or your service that you have and who you serve there is going to be a connection that happens that you could possibly be a referral partner for them they could possibly be a referral partner for you but if you don't know who you serve then you don't have none of this going on because typically when you're first starting out you do start off with your warm Market your your mom your sister some maybe even some of your co-workers and what we want you to do is great for you to start off that way but we after you go through all of those people then you gotta Branch out a little bit more and you got to kind of know how how to do this thing and typically what I see that when people have gone through their warm Market they for some reason stop it's like okay well I don't have anybody else to talk to girl you got tons of people to talk to yeah wherever your happy place is whether it be LinkedIn or uh Facebook or Instagram you got all of these people to talk to via social media but you got to know who your people are to know who to look for so that's why it's really important so first I would say start come up with that Avatar and then start um networking so you can kind of start working with other people and it's not just for the referrals but it's also to be around like-minded people because for those of you that are doing this if you're doing it on a part-time or even a full-time basis you know that there's a different thought process when it comes to being an entrepreneur compared to being a nine to five or a nine to fiver is told what to do and entrepreneur is trying to figure out what to do it's it's completely different one person is being told what to do the other person is trying to figure it out along the way and you gotta have people around you that are going to keep you encouraged that are going to expand your level of comfort and then you're going to see them doing awesome things that you'll go like well then she did that and it wasn't pretty but she did it I can do that too and it will keep you encouraged because you're gonna definitely need that because entrepreneurship has its as heels and its valleys and you gotta have somebody there that's going to help talk you through the valley sometimes to keep you keep to keep you going yeah how does using something like surveys help with I want to say like imposter syndrome around your business like we all kind of have this I want to say all of us we all go go through yeah we do right there's levels um I feel like I'm like taking care of mine like I feel like I'm in a real good spot with mine right now I set her straight um but you know there's Ebbs and flows with that oh yeah how does surveys help the confidence or the courage or the self-esteem is an entrepreneur to kind of pivot away from you know this feeling of not being good enough is there a well I think when I think about it I think it gives you proof that what you have people actually want um okay tell me more about this because when you start talking about their struggle and they start telling you what their struggle is and they they start and and you connect with them and you're you're coming you're I guess the the call that you're having with them is more of a value call than it is you trying to sell them something because you're trying to see if they're your person and at the same time they're trying to see if you're their person okay so it's kind of like an interview kind of thing whereas a back and forth you know some people feel like an interview is one-sided but in actuality you're both of you all are being interviewed just because somebody gives you a job doesn't mean you have to take it and it's the same way with this too because you're able to actually talk to them and really find out what they need for example right before this podcast I had one of those calls and I sell Cosmetics also in addition to my coaching business and I could tell that the person that I was talking to was not really well educated and what she was using on her face so I was able to and I asked permission because I I'm a firm believer of not giving unsolicited advice because I have had as an older sibling I've had that happen before so I've always asked people are you willing can I give you some feedback I always ask that question first and I think that's something as entrepreneurs we want to do too because if people don't really want to hear what we have to say that's a red flag in itself for us to know that this person is just whining they're not really wanting to take action so this allows me I was able to talk to her I was able to educate her and I think at the end of the call she was just like oh this girl is really trying to help me I didn't even go I mean I didn't even go into products with her I was just she was telling me what she was using and based on what she told me her problem was I was like well you said your problem is this but you're using this and that completely is against what you said you were trying to avoid you're actually making it worse and she was just like ah okay yeah I never thought about it like that so it's the same kind of thing so when you think of imposter syndrome I think the salesy thing I mean really when it comes to sales what really bothers us is that we feel like we're being salesy but if we feel like we're being a problem solver and really trying to help people find a solution really find a need and fill it I I know personally for me it makes me feel better because if I feel like I'm just trying to push a product on somebody because I'm trying to meet some kind of quota or or sales goal then that doesn't feel good to me but if I know in my heart or Hearts I'm really trying to help her reach her desired outcome then that makes me feel better and I think it kind of kills that imposter thing because you're truly helping somebody reach their desired goal yes yes I definitely agree with all of that I want to talk a little bit about this you know once we get over the hump of like sales we're like okay Inga I'll do a survey and I'll talk to strangers yeah then there's this sneaky word that we don't always talk about which is the follow-up oh yeah because they don't always buy the first conversation so talk to us about the follow-up how does that how do we get that to feel authentic and loving and caring and empathetic and not like attacking right I'm with you I'm with you okay so with that when it comes to follow up I want you to to know that there's fortune in the follow-up and that typically there's only one percent of the population that's ready to buy when you're talking to them one percent the other percentage I think is maybe like 30 or 40 per 40 they are what I say need to marinate and really just kind of get to know get to like you um get to trust you so you want to build an environment that allows them that you can really nurture them um until they're ready to buy you're still connecting with them in some kind of way um but you're not just like over them so I think the best way to nurture and this is my personal but humble opinion is through email because it you can you can kind of check on them you can kind of give them value you can love on them a little bit you can get to know them through email it's not as in your face as a text is um that people would get annoyed if you were sending them some kind of text on some kind of frequency especially if it was I don't know every day or something like that not that I'm saying you should send an email that often either but it allows you to really nurture your clients until they're ready and then when they are ready then you're just a click away to talk to them um so I think that's really important to me I think that's really kind of the best way to nurture yeah and then can you talk about your setup that you specifically have for the ease of purchasing so many times I see these like funnels type things that people have and they're kind of cumbersome they're kind of like do this and then do that and then we call and then there's an application and then there's and then before we even get a chance to say how much it is the person's just like over it right complicated right what's your flow that you have to make it easy for customers to be able to once they've been nurtured and there's been some follow-up to be able to fall into some sort of a a funnel or a buy now or what do you use again I I like to use email um I don't know if you all are familiar with inline mentions and basically what that means is that when you are typing out an email you are you may say something like oh um building relationships I I love to build relationships with my clients so maybe I'll highlight that part of building relationships and extends them to my relationship accelerator so it's just an easy click and it's only for those people that are somewhat of entice enough to want to take that action to click so it's not really in their face while you're saying click the link here but it gives them the opportunity to check it out when they're ready to check it out um so I found that that works and just really just kind of asking just open-ended questions you may do that on your social media as well as in your emails or even a text it could be kind of a checking in just wanted to follow up with you with XYZ product and it's just something that they can answer really quickly it's kind of a yes or a no they don't have to really write a quick dissertation of what you need to ask them but it's something really easy for them to answer that you will know where they stand and you just do that I would say you kind of have to fill that out I I've done it in some cases maybe a three month period because it seems to me that a 90-day period is often a time when people's life could change whether it's their job or their just life in general have changed so it kind of gives you a a time frame to to have some kind of frequency with like that or let's just let like I just said before let's just ask them when is a good time to follow up with you instead of trying to guess about it let's just ask and then that way you're doing what they want and you're not assuming that they're the three month thing they may it may not be right for them today but maybe they just need a month or maybe they need to wait to their next payday but if you haven't asked them that question then you will never know too so that I think that would probably be a better thing to do instead of some of the things I just said before just ask them just ask them straight up and then that way you'll know when to follow up with them yeah I think that's a great idea and just in general you know as far as entrepreneurship I think it's really important to kind of recognize you know like what we were talking about before as far as the ebb and the flow um you know there's we're all learning yeah you know there's a process of learning that happens during all this and there will be flows where it seems like everything is good and lined up and there's a nice easiness and then we decide to add something all over again exactly and yeah and I want to say something to that too because I know oftentimes people think failure is bad but I want you to know failure is awesome y'all failure is so good because it's feedback that's where you should think of failure as being feedback and every time you fail at something and you want to fail as fast as you can because the faster that you fail that means the quicker you're going to get that success and I can tell you on the success side the success is really just for our ego so we could feel like we figured it out which is awesome and then like you just said Sabrina we add something different so we got to figure it out all over again but we we build that confidence muscle we build that courage muscle that okay I figured it out for this product so now I'm going to add this additional thing to it and because I know I did it before I know I can do it again and I'll be able to do the same process again and that's what kind of fuels the the momentum because we we're like well I figured that one out that was cake now I can just add this a little rendition to it and see if I can figure this part out too now maybe take me a little bit longer but again I know that it faster I fail the quicker I'll figure it out and that the better off I'll be yeah great little segue there and so true and definitely something that we have to keep close to our hearts while on this journey because there is a lot of perceived fails oh yeah it is it seems that way but it's not like what you said it's uh it's a learning experience so um this has been great I so appreciate this I love the idea of surveys uh we have a ton of people watching live I would love for you to uh talk a little bit about what you do you know obviously there's people here they're resonating with what you're saying um I think now would be a good time for you just to kind of hone in on what you specifically do and who should be reaching out to you I know we went over your your avatar or your Lisa a couple times but just to reiterate for anyone who just popped on you know who should be contacting you yes so I primarily work with female entrepreneurs with introverted Tendencies and typically from what I've seen in my community there are four type of people they're female coaches they're authors their speakers and their home-based business owners so if you fall in any of those categories then this probably would be a great fit for you if you are a person that has introverted Tendencies my goal is truly just to help you feel that you can build your business as an introvert and not feel like you have to be this outgoing extrovert to be successful because I know girl you're probably having that top earner potential and I want to really help you attract people to you more so than attack I want you to be able to ask your clients what they want instead of you assume I want you to help you assist you to help your dream client reach their desired outcome instead of annoying everybody else that don't want what you have so that really what it comes down to like I said I have the Savvy Survey System it helps you create a survey in less than an hour without the learning curve the headache or the pitfalls that I had to create it once you get that lead gen down then you would possibly be a great candidate for the relationship accelerator where we meet in a group as well as a one-on-one setting where we work on how to cultivate a rich environment and it's basically really helping you get rid of that stinking thinking also help you cultivate Rich environments well I just said that we also help you build authentic relationships that will lead to referral partner owners as well as like-minded Mastermind groups where you can really support your fellow entrepreneur and be around big thinkers so you can really hone in to who you are meant to be and be that person as a result of being around these big thinkers that are doing big things and last but definitely not least nurture to convert your community into raving fans and clients so those folks that may not be ready to buy from you today you're going to stay in contact with them and let them marinate while until they are ready for you to buy and then you're you're that person that they can directly contact and and bless them to reach their desired outcome so that's basically what I do if you're interested in finding more about how to set up a a call with me or I'm trying to see if we're a good fit I would tell you to text the word introvert to 251-250-0995 or just go directly to my website which is is ingafay.com that's i n g a f is in Frank a y and I have all of my uh social media links there it also has a free guide for the surveys it also has a calendar if you want to set up a fitting call so pretty much everything that I just mentioned you can go you can text me or you can just go straight to my website and you'll get the necessary information you need to connect beautiful the text was 251-250-0995 and just take the text the word introvert let's see my spelling I in yeah exactly is it right yep that's right seventh grade English thank you Mr Flanagan all right this has been great I so appreciate you being here and hanging out with us great strategic step-by-step things that our ladies can really hone in on with their business and really kind of help them you know see some light we're all dealing with some we're dealing with sales right we're dealing with sales we don't know how to navigate it things that we're seeing maybe are not aligned uh with how we want to run our business and I think that this is a great uh means and alternative to some of that to grow hustle mentality out there exactly drop it into DM's cold it doesn't resonate with everybody so this is great thank you so much Inga for those of you listening live if you resonate with you've got all the goodness that she shared today make sure you check out her website at ingafay.com um she also has a text 251-250-0995 text the word introvert and Inga where do you hang out on social media the most working people my happy place is LinkedIn so I'll just I'll just tell you that I mean I'm on the other ones but if you really want to connect with me fast LinkedIn is the place to be perfect so find her on LinkedIn any closing thoughts you guys we wrap up I just want to tell you guys first and foremost that is so important to start I know some of the things that I probably shared with you some of you that are just starting out and may have gone over your head but I just want you to tell your girlfriend just start once you start I can tell you from experience you will know the next step to take because you took the action but if you sit on your hands you will never know what's next and that's why it's so important to start and I think that's what gets people so caught up in a and and end the whole thing because they're just like well I don't want to do that well girl it's not about you just go do what you're supposed to and the next step will be revealed and then after you take that next step you'll look down and you'll see this long staircase of steps that you've taken and they're like wow I cannot believe that I got here but it's because you took that first step so I hope that helps somebody out there yes what great visuals I love that thank you so much Inga for being here that brings us to an end of another incredible episode of her talk show I want to extend my heartfelt gratitude to our amazing guest speaker Miss Inga Faye for sharing her wisdom and inspiring us