Difference Between A Suspect, Prospect, And Lead

What Is The Difference Between A Suspect, Prospect, And Lead?

Here's the video transcript

Ingafay's video is all about clarifying the differences between suspects, prospects, and leads in the context of a home-based business.

 

What Is A Suspect?

She starts by defining a suspect as someone who could potentially be interested in your product. She uses the analogy of a funnel, with suspects being at the top—basically, anyone who might buy what you're selling, like in a skincare business, it could be anyone within your target age range who can afford your product.​​​​​​​

 

What Is A Prospect?

Moving on, Ingafay explains that a prospect is someone who's been through a qualification process to identify their specific needs or 'pain points'. It's like being a detective, asking questions to pinpoint their exact problem, much like a doctor diagnoses a patient. For instance, if someone has wrinkles, you'd ask where the wrinkles are to recommend the right product. It's all about solving their problem with your product or service, ensuring you're offering something that truly addresses their needs.​​​

 

What Is A Lead?

Lastly, she talks about leads, who are people that have shown active interest by responding to a call to action, like requesting a sample or attending a webinar. These are the folks who've essentially said 'yes' to learning more about what you offer. It's important to qualify these individuals to ensure you're presenting them with solutions that will help them. Ingafay emphasizes the importance of viewing the sales process as a funnel, where many start as suspects, but only a few become qualified leads. She wraps up by inviting viewers to check out resources for more lead generation strategies.