From Annoying to Assisting

 

From Annoying to Assisting: Human-Centred Selling

 

As business owners, we often find ourselves torn between the need to sell and the desire to maintain authenticity. In this blog post, we will explore the middle ground between selling and receiving sales in a way that feels good. We will be joined by Inga Faye, an authenticity strategist, who will share her insights on how to show up authentically in our business through sales. Inga will discuss the importance of embracing our introverted tendencies, the power of asking questions, and the value of building genuine connections with our clients. Let's dive in!

 

Embracing Introverted Tendencies: Inga Fay, an authenticity strategist, begins by addressing the misconception that being an introvert is a negative trait. She encourages entrepreneurs with introverted tendencies to embrace their unique qualities and be proud of who they are. Inga emphasizes that introverts have the ability to do amazing things that extroverts may not be able to. She urges entrepreneurs to "rock who you are" and be in tune with their authentic selves.

 

The Importance of Asking Questions: Inga highlights the lost art of asking questions in the sales process. She believes that many entrepreneurs make the mistake of assuming that everyone is their customer, leading to ineffective communication. Instead, Inga suggests asking questions to truly understand the needs and desires of potential clients. By asking questions, entrepreneurs can determine if someone is their ideal client and build genuine connections. Navigating the Sales Process: Inga introduces her three-part system for authentic selling: ask, assist, and attract.

 

The first step is to ask potential clients about their needs and desires. This step helps entrepreneurs avoid assumptions and tailor their offerings to meet specific needs. Inga recommends using surveys as an effective icebreaker to gather valuable information from potential clients.

 

The second step is to assist rather than annoy potential clients. Entrepreneurs should use the information gathered from surveys to provide solutions to clients' problems. If their product or service does not meet the client's needs, entrepreneurs can refer them to someone in their network who can help. This collaboration not only benefits the client but also strengthens relationships with other entrepreneurs.

The third step is to attract clients by consistently providing value and building relationships. Inga emphasizes the importance of nurturing leads and understanding that the sales process takes time. Entrepreneurs should focus on forming connections and offering value, rather than pressuring potential clients to make immediate purchases. By cultivating relationships, entrepreneurs can create a network of raving fans who will refer them to others.

 

Abundance Through Adversity: Inga concludes by discussing the concept of creating abundance through adversity. She highlights the need for patience and persistence in the sales process. Entrepreneurs should view challenges as opportunities for growth and continue to refine their approach. By staying the course and consistently providing value, entrepreneurs can overcome adversity and achieve abundance in their business.

 

Conclusion: Finding the middle ground between selling and authenticity is crucial for business owners. Ingafay's insights on embracing introverted tendencies, asking questions, and building genuine connections provide a roadmap for authentic selling. By following her three-part system and cultivating relationships, entrepreneurs can create a thriving business that serves their clients' needs while staying true to themselves. Remember, authentic selling is a journey that requires patience, empathy, and a commitment to providing value.