Lead Generation

Why is Lead Generation Hard?

Mistake #1 : Attract Vs. Attack

Ingafay emphasizes the importance of building genuine connections with potential customers rather than treating them as mere numbers in a sales game. She advises against the aggressive sales tactics they were initially taught, which involved approaching anyone within a three-foot radius to pitch a product or service and then quickly moving on if there was no interest. Instead, Ingafay underscores the value of establishing a relationship first, as people tend to buy from those they feel connected to. She also highlights the significance of asking questions to pre-qualify potential customers, ensuring they are a good fit for the product or service offered.

Mistake #2 : Ask Vs. Assume

Ingafay discusses the pitfalls of assuming everyone is a potential customer and the need to ask targeted questions to identify those who truly need and are interested in what's being offered. For instance, in the health and wellness industry, asking if someone regularly uses supplements can help determine if they are a likely customer. She cautions against trying to convince people who are not naturally inclined to use your products, as this often leads to wasted effort and is not as effective as finding those who already recognize the value of what you're selling.

​​​​​​​Mistake #3 : Assist Vs. Annoy​​​​​​​​​​​​​​​​​​​​​

Lastly, Ingafay talks about assisting clients by understanding their struggles and offering solutions that address their specific needs, rather than annoying them with unsolicited offers. This approach not only helps in securing clients but also in generating referrals and building collaborative partnerships. She concludes by promoting the Savvy Survey System, a tool designed to help business owners create surveys that effectively identify and connect with their ideal clients, and invites viewers to subscribe to her YouTube channel for more insights.